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✓ 30-Day Return

✓ Made in USA

The Ultimate Dress - Princess Seam

$390.00

Make an entrance in this stunning dress while you enjoy comfy soft wirefree support, no bra required. If you have a dressy event but can’t stand the thought of foundation wear or tight bras, choose this elegant princess-seamed dress.

 

This full bust flattering style is made with Embrago’s soft engineering: a network of secret built-in support seams and panels that give you the same shaping and lifting as a full-support bra without a bra, and without any painful elastic or hooks. Its patented engineering shapes, lifts and supports even large busts and heavy busts while creating a shapely, sleek silhouette. Plus, the slimming vertical princess seams skim smoothly over the belly to flatter the body’s natural contours for an extra sleek look. Ethically and sustainably made in the USA.

 

Featuring Embrago's unique floating cross straps that can be adjusted for either a lay-flat look or a strappy look (see video).

 

Photo model is 5'3" with a 34E bust, wearing a Size Small.

Video model is 5'10" with a 34H bust, wearing a Size Medium.

 

 

Try It for 30 Days - Risk-Free

Wear it. Wash it. If it's not your perfect fit, return or exchange it - no questions asked.

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A NOTE FROM THE FOUNDER

Why I made the

The Ultimate Dress - Princess Seam

For thirty years I designed for other people's bodies — first as a costume engineer, then as a patternmaker. The bra was the only garment I could never solve. So I stopped solving the bra. I solved the top instead. Eight years and two design patents later, here we are. No wire. No band. No bra.

KAREN POIRIER · FOUNDER, INVENTOR & DESIGNER

One piece, many usages.

THE QUESTIONS

What women ask before the first day without a bra.

Nobody buys this on faith. These are the questions that come up most - answered the way we'd answer them on the phone.

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